The rajo brand
on every table and in every household in Slovakia
with zest for life
Thanks to our customers!
Because of you, we are:
Number one
among FMCG brands in Slovakia
YouGov: Brand Footprint Europe Report 2025
Number of buyers of the rajo brand in the fast-moving consumer goods market in Slovakia between January 2024 and December 2025. Source: YouGov, Brandfootprint, sample of 3,000 households. The consumer panel is representative of all households in Slovakia headed by persons over the age of 16 who continuously record purchases for private consumption electronically, and reports this data in a weighted and extrapolated manner.
98 %
of Slovak consumers buy a product at least once a year
YouGov: Penetration of the top 5 brands in the FMCG market in terms of number of buyers
Number of buyers of the rajo brand in the fast-moving consumer goods market in Slovakia between January 2024 and December 2025. Source: YouGov, Shopper Panel, sample of 3,000 households. The consumer panel is representative of all households in Slovakia headed by persons over the age of 16 who continuously record purchases for private consumption electronically, and reports this data in a weighted and extrapolated form.
Star
a brand that is distinctive, different, and exceptional
Kantar: Brand Equity in the dairy products category
August 2025
Discover our story
Every day with you is a small celebration. The rajo brand has been around for over 30 years.
The highest quality sour cream according to a survey by ResSOLUTION Group s.r.o. from November 2025
Presentation of plant-based products under the rajo Vegan brand
Launch of the Active Protein range
Introduction of flavoured curd cheese category
Start of production of lactose-free products under the Laktofree brand
Start of cooperation with the civic association Návrat
We launched Acidko, which became the most popular sour milk drink in Slovakia.
We taught Slovaks to eat cottage cheese
The first probiotic yoghurt produced in Slovakia, called ProBio
RAcionálny JOgurt saw the light of day at a dairy in Bratislava. This is how the rajo brand of dairy products came into being, which Slovaks still love today.
