Philanthropy
“We don’t see the solution in one-time events that may make children in children’s homes happy for a moment. It’s not important to give children toys or short-term experiences which may even be harmful to them in the long run, teaching them that it is enough to show pity and someone will help. On the contrary, it is important for children to have a deep, long-term relationship with their loved ones, who will be there for them, not just at Christmas time, Children’s Day or some other special moment. ”
We
feel social responsibility for the most vulnerable among us – children who don’t
have the chance to grow up in a family. For more than 10 years now we have been
supporting the non-profit organization Návrat. This civic association is a
nationwide organization that promotes and supports the return of abandoned
children from children’s homes to families. During its 20 years of existence,
it has found a family for nearly 1,000 children while also providing them with
counselling, education and therapy. There is a Návrat logo on every carton
of rajo durable milk with information that they are seeking substitute parents
for abandoned children. In this way we raise awareness of this issue while also
informing potential new parents. With every carton of milk sold we also
contribute financially to the Návrat organization.